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THE 2024 Culture Trends Report
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Get a take on the culture at large.
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Barcode of SiriusXM Media

THE 2024 Culture Trends Report 

Barcode of SiriusXM Media

SiriusXM Media—across our entire portfolio of SiriusXM, Pandora, SoundCloud, and podcasts—are dedicated to the understanding of pop culture, industry trends, and listener behavior. It’s who we are at our very core.

From the editors

  • With the 2024 Culture Trends Report, we’ve compiled proprietary insights straight from our listeners, exclusive data across the entirety of our portfolio, and analysis from audio experts with 20+ years of experience to bring you a comprehensive take on culture at large, where it intersects with audio, and how to move with it.


  • Nidia Serrano
  • Erin Harris
  • Nikki Buchanan
  • Briana Mendez
  • Lauren Godwin
  • Brianna Oates
  • Loryn Williams
  • Lucelenia Amparo
  • Jordan Evangelista
  • Antonio Francisco
  • Natalie Leal
  • Jasmine Perez
  • Lisa Ito

Sales Marketing

  • Sophie Anderson
  • Alexandria Caggia
  • Devon Geelan
  • Casey Fandacone
  • Emma Stellwagen


  • Liz Lacey
  • Jocelyn Hudak
  • Kendel Goonis
  • Jeff Zemetis
  • Deirdre Locksley
  • Gabrielle McGarvey
  • Rachel Sa-onoy


  • Mark Khamsakul
  • Jesse Du
  • Melissa Paris
  • Courtney Hazzard
  • MaryKate Breslin
  • Jade Green
  • Aman Lodha


  • Andrea Ropp
  • Stephenie Hornstra


  • ❶ Pandora Soundboard, 2024 Culture Trends Study, Q12024.
  • ❷ Smith, Talmon Joseph, and Karl Russell. “The Greatest Wealth Transfer in History Is Here, with Familiar (Rich) Winners.” The New York Times, May 14, 2023.
  • ❸ Edison Research Podcast Ranker, Q22023-Q12024.
  • ❹ Edison Research, The Women’s Podcast Report, Monthly Podcast Listeners, 2022.
  • ❺ Ubs. “2023: The Summer of Women.” us, October 16, 2023.
  • ❻ SiriusXM Media Podsurvey User Study, Podcast Listeners, Q2 2023.
  • ❼ Sports Audio Report, SiriusXM Media, GroupM, Edison Research, Q12024.
  • ❽ Horowitz, Steven J. “Beyoncé’s Renaissance World Tour Earns $579 Million.” Variety, October 3, 2023.
  • ○ SoundCloud artist data is sourced from Internal SoundCloud metrics.
  • ○ SiriusXM Podcast Network data is sourced from Internal Simplecast metrics.
  • ○ Pandora data is sourced from Pandora Internal Metrics 2023.